Talalay Global Leverages Social Media to Entertain, Engage Consumers with New Pillow Collection
SHELTON, Conn.—Talalay Global™ is using social media to introduce consumers to its new Talalay pillow line, just as the three-pillow program is becoming available on retail floors. The world’s largest Talalay producer is using the Facebook page for Pure Talalay Bliss™–its direct-to-retail division—to engage consumers with questions about their sleep. Consumers who respond are automatically entered into a weekly drawing to receive the Talalay pillow of their choice. Three pillows are awarded each week.
Company president and COO Kim Fisher, who declared April to be “pillow month,” exclaimed “What better time to launch our new Talalay pillows than during a month that starts with International Pillow Fight Day?”
First introduced at the Las Vegas Market in January, the pillow program includes a Talalay Active model for maximum support, a Talalay Down pillow for comfort that’s allergen-free, and a Talalay Copper version that offers the many benefits of copper—all made in the U.S. with natural ingredients from rubber trees. Each pillow measures 19 X 30 inches and has a 3.5-inch perimeter ribbon that includes the pillow’s full name in bold, color-coded embroidery: red for Talalay Active, white for Talalay Down and rust for Talalay Copper. At retail, the collection ranges from $99 to $149.
According to Fisher, consumers visiting the Pure Talalay Bliss Facebook page are responding to sleep questions such as “What is your preferred sleep position (side, back or stomach)?” and “What type of pillow are you currently sleeping on?”
“We’re having such fun with this social initiative for pillows,” she said. “The interactions we’re having with consumers are priceless and the promotion is proving to be a very engaging way to usher the new pillows into the marketplace.”
“We believe in ‘the power of the pillow,’” Fisher added, “and this is all about pushing pillow awareness and its connection to a good night’s sleep.”